be part of the Boutique Fitness Studios family

Premium fitness franchises across Australia and New Zealand

As the exclusive master franchise partner for four of the world’s most successful wellness brands — Club Pilates, CycleBar, StretchLab, and Rumble — we specialise in bringing premium, internationally recognised fitness experiences to local communities across Australia and New Zealand.

An established leader in the boutique fitness industry, we offer aspiring entrepreneurs and experienced business owners scalable, high-growth franchise opportunities in one of the fastest-growing sectors in the world: health and wellness.

We provide end-to-end franchise support, from studio development and training to marketing and ongoing operational guidance, empowering our franchise partners to build strong, successful businesses backed by globally trusted brands.

Our portfolio of brands goes beyond fitness — each concept delivers a unique, premium experience focused on physical and mental wellbeing, within inclusive, community-driven studio environments.

Whether it’s low-impact functional movement at Club Pilates, rhythm-based indoor cycling at CycleBar, one-on-one assisted stretching at StretchLab, or high-energy boxing-inspired classes at Rumble, our studios are designed to help people move better, feel stronger, and live healthier lives.

With a growing network of studios across the region, we’re proud to be shaping the future of wellness in Australia and New Zealand — one franchise at a time.

Comprehensive Support Every Step of the Way

01
Real Estate
Our team of real estate experts will support you through every stage—from identifying the right location to negotiating and executing your lease—ensuring you secure the ideal site for long-term success.
02
Construction & Design
We’ll manage the full buildout process with you, including layout approvals, general construction, and the integration of interior design, music, and technology to create an elevated in-studio experience.
03
Membership Sales
From pre-sale to Grand Opening and beyond, you’ll receive ongoing sales training, strategic support, and monthly calls to help you build and maintain a strong, sustainable member base.
04
Studio Recruitment
We’ll help you build a high-performing team by assisting with the recruitment of qualified instructors, general managers, and front-of-house staff aligned with your brand and studio culture.
05
Marketing
Your marketing journey begins the moment your LOI is signed. With tailored support and national campaigns, we’ll help you build awareness, generate leads, and drive strong studio momentum from day one.

Do you want to know more?

Get in touch today

What our owners say

Being a new franchise owner has been an amazing experience, and we could not have done this on our own. The support we receive from Head Office has been next level, you never feel alone and there are so many people we can call on for help or to answer any question no matter how small or big!
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Jen & Adam De Jong
Braeside Club Pilates
Owning a Club Pilates franchise has been a game changer for building brand awareness and trust. With over 1,200 studios worldwide, the brand’s marketing expertise and proven playbook have allowed us to cut through the noise and grow quickly.
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Nichola Stevenson
Sippy Downs Club Pilates
Since taking ownership of CycleBar Currambine in August 2024, It’s been a huge amount of work (and lots of long hours!), but also incredibly rewarding and fun. I’ve been consistently impressed with the level of business support provided by the Boutique Fitness Studios team.
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Kathryn Blomley
Currambine CycleBar
Owning a business has been both challenging and rewarding. Coming from a labor-intensive background, my experience is quite different from many other owners, especially given my limited exposure to business and marketing prior to this.
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Dean Niaz
Parramatta StretchLab